Term archive for "Digital Advertising"

Push Vs. Pull: Making Native Advertising Work

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Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve created and paid for on social media and other websites. Native advertising, which consists of strategically placed paid content, makes it past the ad blockers – but it won’t work… Continue Reading »

Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

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I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts more customers than organic content posting does. Here is some key information you need to know: YouTube and Twitter are currently the most effective… Continue Reading »