Term archive for "Digital Marketing Advice"

You Can Reinvent The Wheel…But Do You Want To?

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“Do you know how hard it is to get a great picture of an aquarium filter in action?” I was recently asked. The person asking the question wasn’t a photographer. He owns a pet store, specializing in tropical fish and all the things you need to keep tropical fish happy. Photography wasn’t something he really… Continue Reading »

Your Marketing Team is a Sounding Board, Not a Brick Wall

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There is a clear difference in working with a full service marketing team and working with a purely design and development team. The former helps you develop a strategy and builds on your ideas to develop effective promotions, the latter ensures that everything is aesthetically pleasing and functional, but does not provide the same level… Continue Reading »

Keeping Your Company’s Message Afloat in a Tidal Wave of Information

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The weather’s been horrific lately. Up here in the Northeast, we’re having some flooding – fairly significant in areas, to the point that some roads in nearby Baltimore were completely washed away. But I’m not a meteorologist, I’m a marketer, and when I see streets overflowing with water, I think about customers facing a tsunami… Continue Reading »

Do You Have Too Many Hands in the Pot?

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Technology like cloud-based document sharing and web conferencing has made it easier than ever to collaborate. This has led to many small businesses working with several companies to handle different elements of their digital marketing: one team tackling web design and edits while another creates email marketing campaigns, perhaps internal staff creates and posts blogs,… Continue Reading »