Term archive for "Digital Marketing Best Practices"

Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

If you know anything at all about guitars, you know the name Fender. The iconic instrument maker has been around for seventy years. They’re a well-respected, legacy brand. Fender is a well-respected, legacy brand that’s doing everything it can to attract and retain their customers. The way guitars used to be sold – by and… Continue Reading »

Well, we’ve done it. Another holiday shopping season has come to an end, and aside from a few last-last-last minute shoppers, discount deal hunters, and people who never let a gift card get cold in their pocket, things will be a little calmer for the next few weeks for most businesses. That makes it the… Continue Reading »