Term archive for "Digital Marketing Best Practices"

Are You In Your Customer’s Mobile Wallet?

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One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar locations and online. With that in mind, and with a serious look at the calendar which tells us there are less than 100 holiday shopping days left, it’s time to… Continue Reading »

Debranding, Earned Media, and You

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The future of branding is debranding, Forbes magazine proclaims, and this time around, debranding means something different than it did three years ago when everyone was excited about Coke taking their name off of their labels and putting people’s names on. Today, debranding means giving up on traditional advertising and focusing one’s promotional efforts instead… Continue Reading »

Touching or Tacky: When Brands Should & Shouldn’t Comment on Current Events

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Prince’s death came as a big shock to music lovers around the world. News that the 57 year old musician had passed away caused instant headlines and a massive outpouring of grief on social media. In the midst of it all, Cheerios, which is based out of Minnesota, Prince’s home state, Tweeted an image that… Continue Reading »

Smart Digital Marketing Ideas for Mother’s Day

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Mother’s Day this year is Sunday, May 8th. If you haven’t already starting putting together digital assets to boost your sales for this special day, now is a good time to start. Here are four things to keep in mind: Not Everyone is Your Customer: While everyone has a Mother, not every Mom is going… Continue Reading »