Term archive for "Digital Marketing Best Practices"

Marketing & Moving? More Similar Than You Realize

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As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain away from thoughts of packing, coordinating utilities, and my ever growing shopping lists of items for my new place. Yet the more I reflect on the moving process while in… Continue Reading »

A Picture’s Worth A Thousand Words…What’s A Thousand Words Worth?

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Why are visuals such an important part of digital marketing? To answer that, I’d like to draw your attention to this infographic, which sums it up quite nicely. “Due to the overload of data with the internet, the understanding of information is no longer accomplished through words alone but through the facilitation of visuals.” In… Continue Reading »

Do You Have Too Many Hands in the Pot?

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Technology like cloud-based document sharing and web conferencing has made it easier than ever to collaborate. This has led to many small businesses working with several companies to handle different elements of their digital marketing: one team tackling web design and edits while another creates email marketing campaigns, perhaps internal staff creates and posts blogs,… Continue Reading »

yelp best practices

A Yelping Hand: Yelp Best Practices

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We often hear about the downsides of Yelp: the impact negative reviews may have on businesses, issues with filtered reviews and so on. However, the damage you could be doing by not maintaining a listing on Yelp is much worse. Let’s examine why you should list your business on the platform and review Yelp best… Continue Reading »