Term archive for "Digital Marketing Metrics"

Click to Call is Critically Important

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One of the most common questions any marketing agency hears is “How will we know that the marketing is working?” There are three ways to track campaign effectiveness: via online forms, phone calls, and changes in in-store traffic. We’ve found that most business owners don’t track all three. In-store traffic is generally casually monitored, while… Continue Reading »

Leading Them On: What Qualifies as a Digital Marketing Lead?

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All too often in the digital world if business owners can’t see the direct path from a digital marketing message to sales thy are quick to say that their strategy is not bringing them any leads. However, 9 times out of 10 this is simply untrue. A lead is not a sale. As the name… Continue Reading »

It’s All About Perspective

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For many in the US, this winter felt brutal. Snow that only seemed to pile up further, day after day spent shoveling driveways, convinced that winter would never end. However, the National Oceanic and Atmospheric Administration (NOAA) has released data indicating that the first quarter of 2014 was the seventh-warmest on record. Furthermore, though much… Continue Reading »

How Do You Judge Your Marketing Success If You Can’t Measure It?

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One of the biggest roadblocks we see when it comes to digital marketing relates to measuring its success. Often business owners don’t know how to gauge the effects of their digital marketing, or they use the wrong metrics, causing them to believe that it’s just wasted time and effort. Or, conversely, they continue with tools… Continue Reading »