Term archive for "Digital Marketing Strategies"

Push Notifications: What They Are and Why They Matter

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Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website content, or other online activity that occurred while you were doing other things. There are different types of push notifications, including badge notifications – generally a number on a miniature… Continue Reading »

Don’t Let Offline Marketing Fall Off Your Radar

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Offline marketing includes all of the things that you do in the ‘real world’ to promote your business – things like newspaper, television, and radio advertising, signage, participation in community events, sponsoring the local Little League team, hosting in-store events and more. You’ll sometimes hear offline marketing referred to as traditional marketing or old-school marketing…. Continue Reading »

The Mobile Mom: Digital Marketing Techniques to Reach Moms of Every Generation

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Mother’s Day is Sunday, May 14th. This means you’ve got a limited window of opportunity to connect with your customers with Mother’s Day sale offers and promotions. Of course, practically every other business on the planet is doing the same thing at this time, so you’ll need to be smart. Compelling Mother’s Day offers don’t… Continue Reading »

A New Challenge to Impulse Buys

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For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »