Term archive for "Digital Marketing Trends"

Victoria Spills Her Real Secret: The Measurements That Matter

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For a very, very long time, the Victoria’s Secret catalog occupied a distinct space in the direct mail world. Featuring pages and pages of beautiful women wearing expensive underthings, it was considered essential reading by many and a mainstay of the brand’s identity. But Victoria’s Secret announced today that the catalog is over – if… Continue Reading »

16 Digital Marketing Essentials for 2016

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Here we are, officially in 2016. The year ahead is packed with potential, but to make the most of the opportunities that are out there, you need to have the right digital marketing tools available to you. It’s a great time to do an inventory to gain clarity of which of these essentials you already… Continue Reading »

More Than Words: It’s Time To Talk About Emojis

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Over the course of the past few years, emojis have made their way from cute keyboard tricks used as shorthand by net-savvy youngsters to a critical element of mainstream communication. Proof of concept: on Monday, Chevy issued a press release composed 100% of emojis. Chevy’s all-emoji press release: ludicrous or whimsical? Click To Tweet Can… Continue Reading »

Change Is A Good Thing – Even Where Social Media is Concerned!

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Just this week, I was having a great conversation with a client about the love they’re getting on Tumblr from their customers. Their customer base skews slightly younger than average – think 15-25 – and we talked about the different social media platforms that were most relevant to their audience. The conversation had a mix… Continue Reading »