Term archive for "Digital marketing"

What Does Authenticity Mean To Different Generations of Shoppers?

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During a recent panel discussion Jennifer moderated during JCK Las Vegas, there was a very intense discussion of authenticity and how different generations determine when a brand is being authentic and when they’re not. It turns out that Baby Boomers view the world in a very different way than Gen Xers, and the both of… Continue Reading »

Are You Brave Enough to Slow Down?

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“The ultimate luxury is time,” Michael Kors said. The world renowned fashion designer said this a few years ago, and it’s long been a key concept in high end retail. Shoppers in luxury spaces are never rushed or hurried along; a significant amount of time is invested by salespeople in starting and maintaining authentic, genuine… Continue Reading »

Push Notifications: What They Are and Why They Matter

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Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website content, or other online activity that occurred while you were doing other things. There are different types of push notifications, including badge notifications – generally a number on a miniature… Continue Reading »

Google Announces It Has Been Tracking In Store Purchases

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You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where their customers are coming from. Attribution is powered by a combination of Google Adwords, Analytics and DoubleClick search data, as well as in-store purchase data collected by third-party providers –… Continue Reading »