Term archive for "Direct Mail"

How Do Your Customers Really Want You To Contact Them?

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MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the option, customers prefer to set email frequency; giving the choice to receive emails daily, weekly, or monthly makes a significant difference in sign-up rates. Direct mail came in a customer’s… Continue Reading »

Could a 17 Pound Catalog Be Worth Its Weight in Gold?

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Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately – at least, not until we read the morning headlines. There, it turns out, we find at least half a dozen stories, including this prominent, much-cited New Yorker piece, questioning… Continue Reading »