Term archive for "Event Marketing"

In-store holiday events are a powerful sales tool. Trunk shows, author signings, product demonstrations, flash sales and similar events give your customers two compelling reasons to come to your store: they’re something fun to do (and who doesn’t love that?) and it can be a very efficient way to get gifts for one or more… Continue Reading »

Earlier this week, Apple released the latest version of the iPad. Hours before the tech was introduced, my inbox was flooded with invitations to watch a live-stream of the release. Numerous media outlets were covering the event, and from the comfort of my computer, I could easily take part. Later that same day, the New… Continue Reading »