Term archive for "Facebook Best Practices"

Mark Zuckerberg’s Plans for a Post-Smartphone World

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Every year, Facebook holds a huge event. Founder Mark Zuckerberg uses this opportunity to discuss what the biggest social media platform in the world is going to focus on in the year to come. He is an ambitious man, with big visions, and they don’t all necessarily come to fruition after being announced. That being… Continue Reading »

Facebook Live: What It Is and Why It Matters

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Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant hit: people enjoyed being able to watch events as they happened, as well as giving their commentary and response instantly. Now Facebook Live is available to almost all Facebook users…. Continue Reading »

Facebook Advertising: Better than TV Commercials?

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Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »

Social Media Insecurity: It’s Not About How Awesome Your BFF’s Life Looks Anymore

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As social media pages become a more and more vital part of many organizations’ marketing mix, they’re also becoming a more attractive target to hackers. There are many reasons hackers are going after Facebook pages; the more sophomoric may be in it for the laughs, while others may be attempting to make a political point,… Continue Reading »