Term archive for "Facebook for Business"

Facebook Live: What It Is and Why It Matters


Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant hit: people enjoyed being able to watch events as they happened, as well as giving their commentary and response instantly. Now Facebook Live is available to almost all Facebook users…. Continue Reading »

New Facebook Pages

Understanding the Latest Facebook Business Page Changes


Once again, Facebook has changed the page layout. If there’s one thing we can always count on, it’s that Facebook will keep changing things. As the world’s most popular social media platform seeks to increase its advertising revenue, it’s limiting how many people see the copy you post to your Business Page in their feeds…. Continue Reading »

Facebook Ads – Getting them to Work for You!


If there’s one thing that’s certain in this world, it’s that the conventional wisdom is usually wrong. Case in point? Facebook advertising. I can’t even begin to tell you how many times business owners and entrepreneurs tell me that Facebook ads just don’t work. This is just one of those facts that ‘everybody knows’. Well,… Continue Reading »

Managing Facebook Business Pages: When to Be You


One of the questions we get the most about using Facebook for business relates to managing the page as the business versus acting as the individual. Facebook gives you the opportunity to post, comment, and like as both, but you need to pay careful attention to be sure that you are acting under the right… Continue Reading »