Term archive for "facebook"

The Mobile Mom: Digital Marketing Techniques to Reach Moms of Every Generation

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Mother’s Day is Sunday, May 14th. This means you’ve got a limited window of opportunity to connect with your customers with Mother’s Day sale offers and promotions. Of course, practically every other business on the planet is doing the same thing at this time, so you’ll need to be smart. Compelling Mother’s Day offers don’t… Continue Reading »

Mark Zuckerberg’s Plans for a Post-Smartphone World

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Every year, Facebook holds a huge event. Founder Mark Zuckerberg uses this opportunity to discuss what the biggest social media platform in the world is going to focus on in the year to come. He is an ambitious man, with big visions, and they don’t all necessarily come to fruition after being announced. That being… Continue Reading »

Facebook Is Bad For You: Does This Matter To Your Business?

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By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »

Get Ready for GIFs: Facebook To Roll Out New Commenting Feature

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Call it GIF creep. For years, Facebook steadfastly refused to support animated GIF files: their logic was that the moving images disrupted the Facebook experience, potentially ruining the aesthetics of a users’ feed. The launch of the autoplay video shattered the logic in that argument. Facebook began allowing GIFs in posts in 2015. GIFs have… Continue Reading »