Term archive for "facebook"

Get Ready for More Metrics from Facebook

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Business owners and marketing agencies alike have been asking Facebook for more information about how users view and engage with page content and advertising. At last the giant social media platform has agreed, announcing that it will be introducing new metrics and measurement tools for marketers on a monthly basis. This staged roll out gives… Continue Reading »

The Mobile Mom: Digital Marketing Techniques to Reach Moms of Every Generation

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Mother’s Day is Sunday, May 14th. This means you’ve got a limited window of opportunity to connect with your customers with Mother’s Day sale offers and promotions. Of course, practically every other business on the planet is doing the same thing at this time, so you’ll need to be smart. Compelling Mother’s Day offers don’t… Continue Reading »

Mark Zuckerberg’s Plans for a Post-Smartphone World

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Every year, Facebook holds a huge event. Founder Mark Zuckerberg uses this opportunity to discuss what the biggest social media platform in the world is going to focus on in the year to come. He is an ambitious man, with big visions, and they don’t all necessarily come to fruition after being announced. That being… Continue Reading »

Facebook Is Bad For You: Does This Matter To Your Business?

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By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »