Term archive for "facebook"

Facebook Is Bad For You: Does This Matter To Your Business?

By

By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »

Get Ready for GIFs: Facebook To Roll Out New Commenting Feature

By

Call it GIF creep. For years, Facebook steadfastly refused to support animated GIF files: their logic was that the moving images disrupted the Facebook experience, potentially ruining the aesthetics of a users’ feed. The launch of the autoplay video shattered the logic in that argument. Facebook began allowing GIFs in posts in 2015. GIFs have… Continue Reading »

In A Sea of Content, Look for Islands

By

Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »

Imagine How Instant Video Can Change Customer Service

By

Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »