Term archive for "Generation Z Marketing"

3 Things You Need to Know About Influencers

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One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all day long, but those messages just don’t have as much weight as an endorsement from a friend or family member. Customers don’t only listen to people they actually know: purchasing… Continue Reading »

Direct from JCK Las Vegas: Multi-Generational Shopping Habits Retailers Need To Know

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This week, Jennifer traveled to Las Vegas for the JCK show. JCK is a jewelry industry event for retailers, designers, suppliers and brands; many of the challenges fine jewelers face are similar to those other industries are experiencing. For that reason, we’re sharing the highlights from a panel discussion Jennifer participated in, along with Scott… Continue Reading »

It’s Lit: Google’s Insights on Gen Z’s Favorite Things

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Members of Generation Z were born during or after 1995 and are widely reported to command $44 billion in purchasing power. Google did some research into what brands were valued by members of Gen Z, and compared their results to the beliefs held by Millennials. Brands were rated on two criteria – how aware members… Continue Reading »