Term archive for "GoldieBlox"

Building Blocks: How GoldieBlox Went from Kickstarter to the Super Bowl


If you were paying close attention to the big game this Sunday (though we couldn’t fault you for dozing off) you may have noticed a 30-second ad that stood out against the crowd of the usual beer and car commercials. GoldieBlox, a start-up that produces engineering and construction toys geared towards young girls, snuck in… Continue Reading »