Term archive for "GoldieBlox"

Building Blocks: How GoldieBlox Went from Kickstarter to the Super Bowl

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If you were paying close attention to the big game this Sunday (though we couldn’t fault you for dozing off) you may have noticed a 30-second ad that stood out against the crowd of the usual beer and car commercials. GoldieBlox, a start-up that produces engineering and construction toys geared towards young girls, snuck in… Continue Reading »