Term archive for "Google Analytics"

Discover How Data Can Help You Grow Your Business

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Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business… Continue Reading »

Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

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Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability. One of the metrics we talk about, and that many, many people get… Continue Reading »

It’s All About Perspective

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For many in the US, this winter felt brutal. Snow that only seemed to pile up further, day after day spent shoveling driveways, convinced that winter would never end. However, the National Oceanic and Atmospheric Administration (NOAA) has released data indicating that the first quarter of 2014 was the seventh-warmest on record. Furthermore, though much… Continue Reading »

Is Data-Driven Marketing Only For Big Companies?

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Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which allows the mega-retailer to stock only what they need on site – is entirely dependent on understanding who their customers are, what they are likely to buy, and when they’re… Continue Reading »