Term archive for "Holiday Promotions"

Should Coupons Be Part of Your Holiday Marketing Strategy?

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Digital coupons are among the most effective shopping incentives, a recent whitepaper by Forrester Consulting reports. Shoppers prefer coupons and coupon codes over other types of promotions, and when they’re using a coupon, customers abandon their shopping carts far less frequently. With that in mind, should coupons be part of your holiday marketing strategy? The… Continue Reading »

What Are You Doing For Valentine’s Day?

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Valentine’s Day is right around the corner. For some industries, Valentine’s Day is a huge deal. If you’re a florist, a jeweler, or a purveyor of fine chocolates, chances are you’ve got your Valentine’s Day messaging already figured out and perhaps even implemented. But what about the rest of the world? Does Valentine’s Day actually… Continue Reading »

It’s Not Too Late for Holiday Promotions!

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In the paper age, all of your holiday promotions would have been planned in June. All the loose ends would be tied up in July, with the final proofs being sent to the printer. Fortunately for the procrastinators out there – you know who you are – technology affords us a little more leeway. Months… Continue Reading »

How Soon Is Too Soon for Holiday Promotions?

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As I approached my local Starbucks on Sunday, I felt a burst of joy when I saw a fellow patron leaving the café carrying an iconic red holiday cup. Just seeing the cup gave me an instant jolt of nostalgia and joy. However, just a few days earlier, I was extremely irked when Best Buy… Continue Reading »