Term archive for "In-Store Events"

Think Outside the Store: Building and Leveraging Strategic Partnerships for Your Promotions

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Creating and executing successful in-store promotions is no easy feat. Coming up with a novel and engaging idea is only half the battle, and a tough one at that! Getting the word out is an equally taxing task. Both are made exponentially easier when you expand your horizons and consider partnering with other local businesses…. Continue Reading »

What Are the Components of Effective In-Store Event Promotion?

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In-store events, such as author signings, trunk shows, and parties, are one of the most powerful promotional tools retailers and small business owners have available to them. But what happens if you throw a party and nobody comes? You never have to find out the answer to that question if you promote your event effectively… Continue Reading »