Term archive for "Instagram"

Connecting to Your Customer’s Emotions – The Independent Jewelers Organization Wrap Up

By

On Saturday August 10th, it was my great pleasure to be a guest speaker at the annual Independent Jewelers Organization (IJO) annual conference. Since I personally do love jewelry, it was exciting to have an opportunity to share my social media expertise with this audience. It’s hard to think of a business more ideally suited… Continue Reading »

Video Marketing Throw Down: Vine vs. Instagram

By

On Thursday June 20th, Facebook instigated another battle with its biggest social media foe, Twitter, by adding a video feature to Instagram, pitting it directly against Twitter owned video app Vine. The launch of this tool, along with its new clickable hashtags, prove that Facebook is making a hard push to maintain its place at… Continue Reading »

I Shutter at the Thought: Stop Digital Photo Thieves in Their Tracks

By

Visuals speak to your customers before they even have a chance to read your marketing messages. In fact, photos on Facebook receive 53% more likes and 104% more comments than the average posts. Photos are too powerful not to take advantage of, but they leave you vulnerable to intellectual property theft. So how do you… Continue Reading »

How to Get Your Customers to Turn Their Chairs for You (And Stick with You)

By

This Monday marked the kickoff of the fourth season of the reality TV show The Voice. If you aren’t familiar with the show, it’s a singing competition with a twist; the contestants audition for a panel of four judges, but the judges cannot see them as they perform. Rather, if the judges like what they… Continue Reading »