Term archive for "Jewelry Brand Marketing"

Have You Done A Year in Review?

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In the first few weeks of January, there’s lots of advice floating around out there advising brands to boldly move forward toward the goals and objectives they’ve set. It’s an exciting, optimistic time, when anything seems possible. To transform those possibilities into even more exciting realities, now is a really good time to do a… Continue Reading »

We’re Not All Starting in the Same Place

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One of the challenges jewelry brands face is finding partner retailers who can help market and sell their merchandise effectively. We live in a huge country, in an even larger world. Technology has proven to be able to bridge the gaps imposed by geography – there’s a reason girls in rural Montana are crazy for… Continue Reading »

Work It, Girl: The Shift from “Deserved” to “Earned”

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If you’re a Millennial, the economy’s been in pretty rough shape for pretty much your entire life. At the same time, it’s been absolutely normal for women to be active in the workforce, every bit as ambitious and successful as their male counterparts. These two factors are part of what Centurion editor Hedda Schupak has… Continue Reading »

Have You Told Your Designer’s Story?

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Style.com has a great story running right now about four fashion models who have become jewelry designers. It’s always important to remember that jewelry sales has always been about storytelling, whether it’s the tale of how gorgeous your customer will feel when she’s wearing your ring or the backstory that details how a particular design… Continue Reading »