Term archive for "Jewelry Events"

Book It: Scheduling Appointments Is Smart Customer Service


When you’re hosting a trunk show, charity event, ladies night, or even a repair special, it’s a smart idea to ask your customers to schedule an appointment or RSVP with you. Many jewelers shy away from this idea, worried that it will seem like a hassle or an imposition, but really, nothing could be further… Continue Reading »

Are You Making The Most of Your In-Store Events?


One of the things we hear all the time is how hard it is for the brick and mortar jeweler to compete with the online retailer. After all, an online retailer can serve customers all around the world, while there’s a limit to how far people will travel to shop for engagement rings, wedding bands,… Continue Reading »