Term archive for "Jewelry Marketing Best Practices"

And Now For Something Completely Different…


We wish we had known about this particular election campaign before the polls closed. Jeweler Larry Jaffe would have definitely gotten our vote for the most creative marketing campaign we’ve seen in a while. Rather than trying to connect with his customers using traditional romantic, fashion, or bridal imagery, Jaffe “ran for office,” using road… Continue Reading »

Quid Pro Quo Isn’t Quite What It Used To Be: User Generated Content & Your Brand


Doritos is the current undisputed king of user generated content. For nine years now, they’ve been running an annual contest, inviting their fans from all around the world to create a funny, clever 30 second commercial about their chips. The two best ones make it onto TV during the Super Bowl, where they’ll be seen… Continue Reading »