Term archive for "Jewelry Marketing"

Direct from JCK Las Vegas: Multi-Generational Shopping Habits Retailers Need To Know

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This week, Jennifer traveled to Las Vegas for the JCK show. JCK is a jewelry industry event for retailers, designers, suppliers and brands; many of the challenges fine jewelers face are similar to those other industries are experiencing. For that reason, we’re sharing the highlights from a panel discussion Jennifer participated in, along with Scott… Continue Reading »

Have You Done A Year in Review?

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In the first few weeks of January, there’s lots of advice floating around out there advising brands to boldly move forward toward the goals and objectives they’ve set. It’s an exciting, optimistic time, when anything seems possible. To transform those possibilities into even more exciting realities, now is a really good time to do a… Continue Reading »

Snapchat is Getting Ready to be Your Next Sales Channel

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This year, Snapchat turns five years old. If the platform was a person, it would be the age of a kindergartner – a time of serious change and maturation in any child’s life. And in fact, Snapchat is getting ready for some big changes. Earlier this month, Snapchat announced it is working on an API… Continue Reading »

Don’t Be Afraid To Go Deep: Meaning Matters to Millennials

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In the January 2016 issue of Elle magazine, you’ll find an interview with designer Alexander Wang. Wang’s work may already be familiar to you – he was at Balenciaga for quite a while, and H&M after that. Some of the article features his new collection; think very high end bicycle chains, wrought in palladium or… Continue Reading »