Term archive for "LinkedIn Advice"

LinkedIn’s Content Marketing Score: A New Tool for B2B Brands

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Do you know the old saying, “Half of my advertising works, I’m just not sure which half?” That saying may no longer apply in the Content Marketing arena. LinkedIn has recently rolled out a Content Marketing Scoring tool that lets users see who has engaged with their content – in other words, read the article… Continue Reading »

Sending Mass Messages on LinkedIn

Linking Up: Sending Mass LinkedIn Messages

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One of the biggest benefits we’ve garnered from modern technology is the ability to send mass communications in real time. From email marketing campaigns to social media, we can speak to hundreds, or even thousands, of customers in real time. LinkedIn offers a particularly useful tool for communicating directly with our contacts: Mass Messages. Reasons… Continue Reading »

LinkedIn Company Pages: Additional Features for Better Connecting

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Today more and more of my clients who focus on business-to-business marketing are starting to really value LinkedIn. The platform is a great tool for connecting organizations with their team members. Recently, LinkedIn rolled out new features for their Company Pages to help page administrators connect more effectively to both people and organizations. Here are… Continue Reading »

LinkedIn Showcase Pages: Do You Need One (Or More!) For Your Business

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I don’t know what they’ve got in the water over at LinkedIn, but I want some. They just keep rolling out improvement after improvement to their social media platform. The latest – and I think one of the greatest! – is the new Showcase Page. You may be wondering what a Showcase Page is, and… Continue Reading »