Term archive for "LinkedIn Updates"

LinkedIn’s Content Marketing Score: A New Tool for B2B Brands

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Do you know the old saying, “Half of my advertising works, I’m just not sure which half?” That saying may no longer apply in the Content Marketing arena. LinkedIn has recently rolled out a Content Marketing Scoring tool that lets users see who has engaged with their content – in other words, read the article… Continue Reading »

LinkedIn Showcase Pages: Do You Need One (Or More!) For Your Business

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I don’t know what they’ve got in the water over at LinkedIn, but I want some. They just keep rolling out improvement after improvement to their social media platform. The latest – and I think one of the greatest! – is the new Showcase Page. You may be wondering what a Showcase Page is, and… Continue Reading »

A Smart Start in a Social World: LinkedIn Lets Younger People Create Student Profiles

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From sponsored posts to tradeshow social media strategies, we’ve been covering LinkedIn quite a bit this week, which only goes to show that the platform has grown exponentially in its marketing and networking applications. This month, LinkedIn announced yet another addition that is bound to change the platform; it is now letting younger people –… Continue Reading »

LinkedIn Updates to Boost Your Presence

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Today I am giving a workshop to the marketing department on using LinkedIn. In case you have not noticed, LinkedIn has been making some changes, dripping out enhancements to existing features and adding support materials to ensure that you’re taking advantage of those features. Notable Updates for Users Mention Companies & People in Updates: LinkedIn… Continue Reading »