Term archive for "LinkedIn"

B2B Content Marketing Job #1 In the B2C world, the sales cycle is often quite short: a customer becomes aware of a product, decides they like it, and makes the purchase – a process that can take only minutes. B2B is different. Purchases must be made according to organizational needs, keeping budget constraints in mind,… Continue Reading »

When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »

If LinkedIn and Facebook hooked up and had a baby, the result would be Facebook at Work: the same familiar scrolling timeline, ability to like posts, and chat functionality found in Facebook, combined with the professionals-only atmosphere of LinkedIn.  Expect Facebook at Work to arrive early in 2016. On one hand, the impending arrival of… Continue Reading »

Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in. Social Media is more than post it… Continue Reading »