Term archive for "Luxury Marketing"

Golf, Tennis & Fast Horses: Luxury Customers Love Sports

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Luxury Daily, which focuses on very high-end retail, recently released a special report, “Sports and Luxury”. The relationship between luxury fashion and sports is well-established. Ralph Lauren’s emblem is a polo player; the brand has the honor of clothing the American Olympic Team. Luxury brands sponsor sports events and teams as part of their marketing… Continue Reading »

Where Should You Be Advertising To Attract Your Community’s Affluent Customers?

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Art Basel Miami is one of the most prestigious art fairs in the world. This is where billionaires go when they need a painting for the guest bedroom; last year’s most expensive artwork commanded a $5 million dollar price tag. Attendees as Art Basel Miami had more than artwork to look at: there was plenty… Continue Reading »