Term archive for "Luxury Marketing"

Golf, Tennis & Fast Horses: Luxury Customers Love Sports


Luxury Daily, which focuses on very high-end retail, recently released a special report, “Sports and Luxury”. The relationship between luxury fashion and sports is well-established. Ralph Lauren’s emblem is a polo player; the brand has the honor of clothing the American Olympic Team. Luxury brands sponsor sports events and teams as part of their marketing… Continue Reading »

Where Should You Be Advertising To Attract Your Community’s Affluent Customers?


Art Basel Miami is one of the most prestigious art fairs in the world. This is where billionaires go when they need a painting for the guest bedroom; last year’s most expensive artwork commanded a $5 million dollar price tag. Attendees as Art Basel Miami had more than artwork to look at: there was plenty… Continue Reading »