Term archive for "Market Segmenting"

How Big Is Your Neighborhood?

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For a vast majority of businesses, the local marketplace really matters. Retailers, restauranteurs, and service providers know there’s a limit on how far customers will be willing to travel for their offerings. The size of your neighborhood has an impact on what marketing tools and techniques make sense for… Click To Tweet E-commerce has certainly… Continue Reading »

how to win over your audience

Specificity and Purpose – How To Win Over Your Audience

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On Monday, Oct. 7, I presented at the NYC Geriatric Care Managers Conference. My topic was Are You Digital Enough? In preparation for the conference, I spoke to a few geriatric care managers from that area about market fundamentals: who their clients are and the specifics about the demographics that hire their firms. As you… Continue Reading »