Term archive for "marketing advice"

The In-Store Experience Must Reflect Your Online Messaging

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I could have called this blog entry “Don’t shoot yourself in the foot!” but I didn’t want people to think I was talking about gun safety when the real message is about digital marketing. Here’s what happened: this week, I was shopping in a fairly good-sized chain store. I had gone there for a specific… Continue Reading »

Your Marketing Team is a Sounding Board, Not a Brick Wall

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There is a clear difference in working with a full service marketing team and working with a purely design and development team. The former helps you develop a strategy and builds on your ideas to develop effective promotions, the latter ensures that everything is aesthetically pleasing and functional, but does not provide the same level… Continue Reading »

The 4 C’s of Marketing

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Marketing to me has never been an exact science, but there are certain ingredients that make up successful marketing plans and strategies. Here are the 4C’s of marketing: Creativity, Clarity, Consistency, Continuity. Creativity: You are unique and you should celebrate that in your business. Find different things about your organization that allow you to stand… Continue Reading »

How Soon Is Too Soon for Holiday Promotions?

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As I approached my local Starbucks on Sunday, I felt a burst of joy when I saw a fellow patron leaving the café carrying an iconic red holiday cup. Just seeing the cup gave me an instant jolt of nostalgia and joy. However, just a few days earlier, I was extremely irked when Best Buy… Continue Reading »