Term archive for "Marketing Best Practices"

Back to School Sales Strategies That Work

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The kids are loving summer vacation right now, but those fun days fade fast. Before you know it, the lucrative Back to School shopping season will be here. According to the National Retail Federation, last year shoppers spent an average of $630 per child, with the majority of that money going to apparel, footwear, supplies… Continue Reading »

How Big Is Your Neighborhood?

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For a vast majority of businesses, the local marketplace really matters. Retailers, restauranteurs, and service providers know there’s a limit on how far customers will be willing to travel for their offerings. The size of your neighborhood has an impact on what marketing tools and techniques make sense for… Click To Tweet E-commerce has certainly… Continue Reading »

How Long Should Multi-Channel Advertising Campaigns Last?

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One of the biggest challenges business owners face is determining how long any given marketing campaign should last. This is especially true for multi-channel campaigns, when you have all of your company’s messaging vehicles focused on one specific message; whether that’s promoting a sales event, a particular line of merchandise, or another offer. It turns… Continue Reading »

Therapy Time: You Are Not Your Customer!

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Okay, small business owners! It’s time for some tough love from the Tech Therapist. We’re just about to get into the holiday season – the most critical quarter of the year for many of you! – and it’s essential that your marketing campaigns deliver results. The first step in making this happen is coming to… Continue Reading »