Term archive for "Marketing Engagement Rings"

How Much Will Your Customer Spend on an Engagement Ring…Really?


Nationwide, couples are demonstrating they’re willing to spend slightly more for an engagement ring. That’s according to this National Jeweler article, which shares insights based on a recent survey from The Knot. In 2013, couples were paying an average of $5,598 for their engagement rings; in 2104, the number was $5,855. In 2014, couples paid… Continue Reading »