Term archive for "Marketing Engagement Rings"

How Much Will Your Customer Spend on an Engagement Ring…Really?

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Nationwide, couples are demonstrating they’re willing to spend slightly more for an engagement ring. That’s according to this National Jeweler article, which shares insights based on a recent survey from The Knot. In 2013, couples were paying an average of $5,598 for their engagement rings; in 2104, the number was $5,855. In 2014, couples paid… Continue Reading »