Term archive for "Marketing Goals"

Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope


Entrepreneur recently had a great article on how business owners can improve the results they’re seeing from their Facebook advertising. One tip immediately jumped out at us: ads featuring a person wearing a red shirt test 75% better than ads featuring a person wearing a shirt of a different color. It’s an interesting point, but… Continue Reading »

Stop Talking About Change – Just Do It


Sometimes I think that Nike owes every business owner on the planet an apology. Their tag line, “Just do it!” is great motivation when it comes to getting off the couch and into a fitness routine, but it can be disastrous marketing advice. This morning, I had a great meeting with a new client. We… Continue Reading »