Term archive for "Marketing Lessons"

When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!

By

“I understand that working at the movie theater isn’t necessarily the most thrilling way to spend your Saturday afternoon when you’re twenty-something years old,” Ron said. “But I have a hard time dealing with my employees being on their phones when I’m paying them to be working.” One day, Ron snapped, and asked one of… Continue Reading »

Live Long and Prosper: Marketing Lessons from Mr. Spock

By

Our entire team was incredibly saddened to learn of the passing of Leonard Nimoy. His work – especially his role as Spock on Star Trek – was part of our lives as we grew up. He’s widely credited with inspiring legions of scientists, programmers, and tech wizards. And we have to say that Nimoy’s masterful… Continue Reading »

Therapy Time: You Are Not Your Customer!

By

Okay, small business owners! It’s time for some tough love from the Tech Therapist. We’re just about to get into the holiday season – the most critical quarter of the year for many of you! – and it’s essential that your marketing campaigns deliver results. The first step in making this happen is coming to… Continue Reading »

Become A Sea Monkey Scientist: An Illustration of Extending the Brand Experience

By

On the probably completely correct suspicion that you haven’t purchased Sea Monkeys lately, I want to bring you up to speed on what comes in the package. The inventory begins with a package of brine shrimp eggs (that is what Sea Monkeys are, after all, but don’t tell anyone: it would spoil the magic), shrimp… Continue Reading »