Term archive for "Marketing Metrics"

One of the most common questions any marketing agency hears is “How will we know that the marketing is working?” There are three ways to track campaign effectiveness: via online forms, phone calls, and changes in in-store traffic. We’ve found that most business owners don’t track all three. In-store traffic is generally casually monitored, while… Continue Reading »

All too often when business owners turn to us they have already attempted to manage their digital marketing on their own with little success. This biggest thing these businesses all have in common: they jumped head first into their digital marketing without first developing a concrete plan backed up by careful research. Proceeding without a… Continue Reading »

On Thursday June 6th I had the opportunity to be one of three panelists at the CT Business Expo. Our panel gave audience members an opportunity to ask questions about their businesses as it relates to marketing today. Here are some key takeaways from the discussion. Marketing Mix: As businesses we cannot just rely on… Continue Reading »