Term archive for "Marketing Mishaps"

Email Marketing Mishaps: Shutterfly’s Baby Blunder

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Last week, the photo printing company Shutterfly sent out a mass email congratulating customers on their new babies. The problem? The campaign went to “a large group” of their customers, not just the new parents. Though some simply found humor in situation, for others the mix-up hit close to home. Shutterly quickly sent an apology… Continue Reading »

How to Avoid Scary Digital Marketing Mishaps

Scary Marketing Mishaps – And How to Avoid Them!

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Happy Halloween! This time of year brings to mind all that is spooky and scary, whether it’s ghosts, goblins or ghouls. But what’s more frightening than a major marketing function gone horribly wrong? In the spirit of Halloween, we’re highlighting some of the most famous marketing mishaps from the last year– and how you can… Continue Reading »