Term archive for "Marketing Testing"

OKCupid Introduced You To Mr. Wrong…On Purpose?

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Remember the big brou-ha-ha that exploded when it came out that Facebook was running experiments on its users, without informing them of the same. Totally not a big deal, according to OKCupid, which issued a statement today saying that all web-based companies do this sort of testing. Why, they’ve even hooked people up when their… Continue Reading »