Term archive for "Marketing Your Small Business"

Pay To Play: Understanding The Rise of Sponsored Content For Your Small Business

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Have you ever read a news story on a site like CNN.com, only to find your attention captured by the headlines in the “From Around the Web” section? Those stories are known as Sponsored Content. Content creators pay to have links to their materials appear on popular websites. It’s a tactic that’s becoming increasingly relevant… Continue Reading »

Does Your Business Need a Passion Infusion?

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Yesterday I was giving my weekly class as an instructor for Social Media Marketing University and the moderator on the call said “You have been doing this for so long and you’re still so passionate.” That’s right, I explained; “I love what I do and I am always seeing new ways to grow and market… Continue Reading »

Are You TOO Sensitive to Grow Your Business?

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I’ll admit it: I’m a reality TV fan. Specifically, I love small business oriented shows, like Dragon’s Den, the Shark Tank, and Crowd Rules. On occasion, I discuss the take-away lessons on my business’ blog. It was a real shock to my system when I got a scathing reply to one of my posts from… Continue Reading »

Why The NSA’s Domestic Spying Program Changes The Way You Do Business

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The news that the NSA has been involved in extensive secret domestic surveillance of US citizens for many years is certainly distressing, but is this news relevant to you as a small business owner? Absolutely – and not for the reasons you might think. Let’s set aside the discussion about whether Uncle Sam is going… Continue Reading »