Term archive for "Marketing Your Small Business"

Butterflies Don’t Need Teeth

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How Your Company’s Maturity Determines Your Messaging Needs Caterpillars are voracious creatures. They’re always eating. Some caterpillars are extremely picky and will dine on only one type of leaf, while others chow down on every bit of greenery they can. For their size, caterpillars have some of the hardest working teeth in the world. Butterflies… Continue Reading »

Everybody Searching for a Hero: Lessons Learned from Lululemon

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Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

How To Keep the #SmallBusinessSaturday Relationship Going

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Small Business Saturday is an interesting phenomenon. American Express launched the idea back in 2010 to encourage shoppers to patronize small, local businesses. The campaign struck a chord with the American public; participation has grown every year. Last year, consumers spent 5.7 billion. This is obviously great news for the small business owner. A significant… Continue Reading »

Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure

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Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its email service. This is, according to the pundits, the death knell for email marketing. We’d like to say not so fast. First of all, it’s fair to state that the… Continue Reading »