Term archive for "Marketing Your Small Business"

Great Visuals Sell – But Where Do You Get Great Visuals?

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In a world where you’re connecting with your customers through social media and your website, strong, compelling, interesting visuals are essential. People pay more attention to pictures than they do to text, especially in the initial stages of any brand relationship. Photos, logos, and other graphics convey vital information about your company quickly and succinctly… Continue Reading »

Pay To Play: Understanding The Rise of Sponsored Content For Your Small Business

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Have you ever read a news story on a site like CNN.com, only to find your attention captured by the headlines in the “From Around the Web” section? Those stories are known as Sponsored Content. Content creators pay to have links to their materials appear on popular websites. It’s a tactic that’s becoming increasingly relevant… Continue Reading »

Does Your Business Need a Passion Infusion?

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Yesterday I was giving my weekly class as an instructor for Social Media Marketing University and the moderator on the call said “You have been doing this for so long and you’re still so passionate.” That’s right, I explained; “I love what I do and I am always seeing new ways to grow and market… Continue Reading »

Are You TOO Sensitive to Grow Your Business?

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I’ll admit it: I’m a reality TV fan. Specifically, I love small business oriented shows, like Dragon’s Den, the Shark Tank, and Crowd Rules. On occasion, I discuss the take-away lessons on my business’ blog. It was a real shock to my system when I got a scathing reply to one of my posts from… Continue Reading »