Term archive for "Marketing Your Small Business"

The news that the NSA has been involved in extensive secret domestic surveillance of US citizens for many years is certainly distressing, but is this news relevant to you as a small business owner? Absolutely – and not for the reasons you might think. Let’s set aside the discussion about whether Uncle Sam is going… Continue Reading »

No matter what industry you are in, contact pages are essential when creating your website. Additionally, the information you put on your contact page is crucial as well. While your customers will certainly be able to reach you if you simply provide an address, phone number and email, there are several distinct benefits to providing… Continue Reading »

Do you have a business card? It’s one of the first things people ask for when they meet you at a business event. It doesn’t matter if you’ve got the smallest shop in town or you work for one of the world’s largest corporations, people expect you to have a business card. It’s part of… Continue Reading »

Rapper Snoop Dogg has recently decided to change his name to Snoop Lion, leaving many of us scratching our heads and wondering why. The rapper cites his new reggae sound and Rastafari ideology as the reason for the name change, but it’s certainly turned out to be a successful publicity tactic. Businesses often introduce fresh… Continue Reading »