Term archive for "Marketing Your Small Business"

How to Get Your Customers to Turn Their Chairs for You (And Stick with You)

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This Monday marked the kickoff of the fourth season of the reality TV show The Voice. If you aren’t familiar with the show, it’s a singing competition with a twist; the contestants audition for a panel of four judges, but the judges cannot see them as they perform. Rather, if the judges like what they… Continue Reading »

Pranks a Lot: A Guide to Pulling Off April Fools Jokes for Your Business

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On Wednesday, March 20th, American Eagle Outfitters released a video advertising their newest product, the AEO Skinny Skinny Jeans, which has since gone viral. At first the ad appears to be consistent with the company’s marketing, but then viewers notice something peculiar – the models aren’t actually wearing pants; they have “jeans” painted on their… Continue Reading »

STOP Copying Your Competition

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I have often heard it said in business that if you want to be successful you should emulate others who have achieved success. As a business owner myself, I have read many books from people who have come before me, those I admire in business, and those I’d like to follow in terms of success…. Continue Reading »