Term archive for "McDonalds"

The Hipster Hamburglar Was a Social Media Hit – and a Sales Flop


Bloomberg Business recently ran an article detailing how McDonald’s re-introduction of the Hamburglar character – now stylish and bearded, rather than cartoonish and creepy – created lots of social media buzz, but there was no corresponding spike in sirloin burger sales. It’s essential that your messaging appeals to the audience you’re targeting on social media…. Continue Reading »

Copy? Who Needs Copy?


McDonald’s is rolling out a new advertising campaign. It’s very, very simple: 6 of their main menu items appear as icon-style illustrations, with no copy except a tiny Golden Arches symbol next to the graphic. This is the latest incarnation of a design driven campaign from McDonald’s French advertising agency, TBWA Paris, and we think… Continue Reading »