Term archive for "Measuring Digital Marketing Effectiveness"

Running a business is hard. There’s a constant need to generate ever-increasing amounts of revenue, intense competition makes it hard to capture the public’s attention, and customers expect a tailored experience on every platform – including those you haven’t even heard of yet. Recent research from eMarketer shows that business owners are making significant investments… Continue Reading »

Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »