Term archive for "Millennials"

Why Your Millennial Marketing Is Off Target

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Do you have a marketing campaign designed specifically to reach your millennial customers? One campaign or approach simply isn’t enough, according to the market research firm, Exponential. This generation of shoppers, aged 18-33, is quite diverse. A one-size-fits-all campaign to reach them is doomed to fail. What should you do instead? Perhaps it’s time to… Continue Reading »