Term archive for "Mobile App"

How Much Does It Cost to Get Someone to Use Your App? Understanding Acquisition Cost


Business owners are often very curious about how much it costs to have a new app built. It’s important to understand that development represents only one part of an app’s cost. In order for an app to be successful, you need a strategy to attract users. Marketing and promotion costs include any advertising you do… Continue Reading »

Differences Between Mobile Apps, Web Apps & Mobile Websites

Mobile Apps, Mobile Websites and Web Apps: Do You Know the Difference?


With so many digital marketing tools at our disposal, it can be easy to confuse them, especially when they have overlapping features and functions. One of the misunderstandings that we run into quite frequently relates to web applications, mobile applications and mobile websites. These platforms are often seen as interchangeable tools when in fact they… Continue Reading »