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Adult Women Outnumber Teenage Boys as the Largest Demographic in Gaming
By Jennifer ShaheenMobile gaming is one of the most powerful, cost-effective ways to acquire new customers, yet many businesses don’t consider gaming in their marketing mix because they’re not trying to connect with teenage boys – the presumptive players of mobile games. New research from Crimson Hexagon’s US Consumer Trends Reports reveals that it’s women 35 and older… Continue Reading »