Term archive for "mobile games"

Adult Women Outnumber Teenage Boys as the Largest Demographic in Gaming

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Mobile gaming is one of the most powerful, cost-effective ways to acquire new customers, yet many businesses don’t consider gaming in their marketing mix because they’re not trying to connect with teenage boys – the presumptive players of mobile games. New research from Crimson Hexagon’s US Consumer Trends Reports reveals that it’s women 35 and older… Continue Reading »

Second Screening: Don’t Forget About Mobile Games!

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The news that TV viewers aren’t giving the shows they watch their full attention isn’t exactly news. Mashable was reporting on the second screen trend way back in 2013. Their predictions that TV content producers would thrive by creating second screen content to enhance the programming hasn’t exactly panned out; eMarketer reports that only a… Continue Reading »