Term archive for "mobile marketing"

Mobile: Making The Holidays Merrier for Retailers

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The holiday crunch season is officially here. Make sure you’re paying plenty of attention to your mobile messaging. Target recently reported, via Think With Google, that more than 75% of all of their customer’s shopping experiences begin on a mobile device. While that number may be on the high side due to Target’s size and… Continue Reading »

She’s Using Her Smartphone In Your Store…Are You Steamed or Thrilled?

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Picture this for a moment: you’re having a sales event featuring one of your favorite designers. There’s a nice sized crowd, people seem like they’re having a good time, and one of your customers seems to be focused entirely on her iPhone. 42% of shoppers use their smartphones to research brands online while shopping. Click… Continue Reading »

Mobile’s Changing Everything – And Not In The Way You Might Think

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Just this morning, I watched one woman, deeply engrossed with her smartphone, walk directly into another woman who was doing the same thing. The collision was relatively minor – and so was each woman’s reaction to the event. There were some muttered apologies from each, and they went on their way. The fact they’d run… Continue Reading »