Term archive for "Pandora"

Will Customers Find Pandora’s Brand Extension Charming?

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Pandora has achieved an enviable position as a dominant jewelry brand. Their name is nearly synonymous with bead-style charm bracelets, priced to appeal to the mid-point buyer who wants to add something nice to their look without going into serious debt. Pandora extends their brand with “The Art of You” campaign. Click To Tweet Now… Continue Reading »