Term archive for "pinterest"

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »

Google+’s New Collection Feature: Helpful for Engagement Ring Sales?

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Of all the social media networks, Google+ may be the one that has had the hardest time making itself relevant to the jewelry industry. Up until this point, Google+ has not been a site widely known for fashion or jewelry content, and the platform has been struggling to find an audience. To counter this, over… Continue Reading »

Google+ Latest Changes Makes Platform More Pinterest-Like

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Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise. Google hasn’t been shy about retiring slow-starting or even popular products before (Remember Google Reader?) so the expectation that the plug would be pulled on Google + doesn’t seem all… Continue Reading »

Think Pinterest is Just For Women? Think Again!

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The conversation happening around Pinterest as a marketing platform is starting to change. For a long time, the hugely popular social media site, where users collect images they find inspiring, motivating, funny or otherwise meaningful, has been regarded as an almost wholly female domain. Pinterest was the place to go if you were looking for… Continue Reading »