Term archive for "PR"

Google is Your Friend

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Introducing a simple Google search into your creative process can save your company from a PR nightmare. Most business owners know that a certain amount of due diligence is an integral part of naming their company, but when it comes to naming product lines or individual products, service offerings, sales events, or even spaces within… Continue Reading »

When Life Gives You Lemons, Make Headlines: A PR Lesson from The Jewelry Box of Lake Forest

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When the phone rang at The Jewelry Box of Lake Forest, co-owner Christine Anzell knew something was wrong almost immediately. The caller said they were from Edison, the region’s utility provider. “He said we owed $500 and if we didn’t pay him now, our power was going to be cut off.” Losing the power at… Continue Reading »

The 5 PR Essentials Every Small Business Needs

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Having your business written about in the newspaper, magazines or online, or featured on a popular TV or radio show is the one of the most powerful ways to boost your company’s visibility and generate sales. With that in mind, you’ll want to be sure you have these 5 PR essentials in your marketing arsenal:… Continue Reading »

Why Doesn’t Anyone Ever Write About My Business?

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Imagine yourself sitting in a small town café. It’s the type of place where locals gather for some friendly conversation over breakfast before starting the work day. Today’s discussion is all about the front page feature story about a local micro-brewery that won an award. People are pleased to see the coverage, but there’s a… Continue Reading »