Term archive for "Search Engine Marketing"

Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business

By

We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as does 60 percent of social media activity. It’s essential to understand the relationship between search, social and mobile if you want to build your business. Over half of all searches… Continue Reading »

The SEO Balancing Act

By

Some days SEO seems more art than science. Google’s algorithms change so frequently and their team gives webmasters what is often vague advice regarding complying with their standards and boosting rankings. Still, there are proven tactics for maintaining and improving your search rankings. The key: time, dedication, and a balanced focus between the big picture… Continue Reading »

Seeing Red: SEO Red Flags & How to Spot Them

By

With SEO standards evolving on an almost weekly basis, it can be tough to keep up, let alone to discern the companies who are complying to the most current best practices from those who continue to attempt cutting corners with black hat techniques. Now more than ever, it’s crucial to research your SEO’s reputation, as… Continue Reading »

Get the Skinny on Thin Content

By

We’ve all heard the phrase “Thin is in.” That may be true on the runway, but on your website – not so much. Too many “thin” pages on your site can actually do more harm than good, hurting your Google rankings and decreasing your chances of being found on the web. Let’s discuss what thin… Continue Reading »